Mental illness is one of the top causes that Canadians want Corporate Canada to support.
Nearly 84 per cent of Canadians would switch brands to one associated with a good cause if price and quality were the same(1). CAMH is Canada’s leading brand for mental health. Partnering with CAMH is more than an exceptional way to contribute to society—it’s also a smart business decision.
95 per cent of people agree that companies should support good causes.(1)
Mental health is one of the top causes consumers feel companies should support.
Only seven per cent of Canadian companies identify mental health as one of their top five priority areas of focus.(2)
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A well-designed corporate responsibility program has the potential to increase a company’s revenues by up to 20 per cent, strengthen customer loyalty by 60 per cent, and allow for premium prices to be charged on products and services.(3)
The extent to which organizations are "doing good" for their communities and the world does matter to employees. Organizations that offer corporate responsibility programs do benefit from significantly more engaged employees. The more committed an organization is to breadth and depth of their corporate responsibility programming and the more hands-on employees can be, the higher their engagement scores.(4)
1. Avery, Jessica. (October 22, 2015). How to Guide for Marketing Causes to Canadians. Report presented at Companies & Causes Canada, Ipsos Reid Marketing, Toronto. 2. Howard, Alison. (2015). Canadian Community Investment: Emerging Trends and Impact Measurement. Report presented at The Conference Board of Canada, Ottawa. 3. The Value in Marketing with a Cause blog article by St. Joseph Communications. 4. Northwestern University School of Education and Social Policy (2012). How Corporate Citizenship Impacts Employee Engagement.
How Your Organization Can Get Involved
There are many ways for your organization and its employees to get involved in the mental health movement.