Culture Counts: A Guide to Best Practices for Developing Health Promotion Initiatives in Mental Health and Substance Use with
Ethnocultural Communities
In chapter 4 - Plan the initiative:
Once you and your partners have decided what activities your initiative should involve, you need to write another work plan
or revise the one you're already using. The plan should include all the tasks that need to be done to prepare, launch and
run the initiative. Like the work plan described in chapter 2, this work plan should include:
- clearly stated, measurable goals
- clearly stated steps needed to reach the goals
- who will be responsible for getting the steps done
- a schedule showing the start and end dates for each step
- resources (funds, staff, equipment, facilities) needed for doing steps
- who will approve and report on steps
- a timetable for meetings to review progress and alter schedules as needed
- processes for collecting information for feedback to the partners and the community, as well as for evaluations
- processes for making sure steps get done correctly and on time
- a schedule and methods for reporting information about the project’s progress and achievements.
The work that needs to be done to develop, launch, run and follow up on the initiative may vary depending on whether you and
your partners are creating a new initiative or are adapting an existing one. In any case, some tasks may include:
- hiring professionals such as graphic artists, translators, narrators, workshop facilitators, copywriters, etc.
- running focus groups to review translations or try out initiative activities on members of the intended audience
- overseeing the adaptation and translation process
- arranging for information materials to be reviewed by subject matter experts
- creating press kits and other promotional materials, sending them out and following up on them
- organizing launch events
- keeping eyes and ears open for new opportunities to support and promote the initiative
- plans to handle enquiries from the media and the public arising from the initiative
- recruiting community members, especially those from the intended audience, to get involved in the initiative.
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