Culture Counts: A Guide to Best Practices for Developing Health promotion Initiatives in Mental Health and Substance Use with Ethnocultural Communities

• Consult with community key informants and members to determine what type of health initiative is needed.
• Focus groups and other information-gathering methods should be conducted in the language participants are most comfortable with.
• Facilitators, moderators and interviewers should be community members and should be given training if they do not have experience in these roles.
• Use a mixture of research methods to gather both qualitative and quantitative data.
• Gather information before deciding what issue the initiative will address and what form of initiative will be used.
• Where possible take both written notes and electronic recordings of meetings and interviews.
• Determine who the intended audience for the initiative will be.
• Gather information needed for process and outcome evaluations as determined in your evaluation plan.

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