Culture Counts: A Guide to Best Practices for Developing Health Promotion Initiatives in Mental Health and Substance Use with
Ethnocultural Communities
In chapter 6 - Put the plan to work and keep it working
You and your community partners now have a product, program, or resource that you have pilot tested and are confident about;
the next step is to put it to work.
The action stage involves both running the planned campaign and informing as many people as possible about your initiative.
You also need to follow up on your promotion of the initiative. For example, if your objective was to increase awareness of
mental health services among ethnocultural communities, those services need to be aware of your project and be prepared for
increased enquiries from those communities.
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