Culture Counts: A Guide to Best Practices for Developing Health Promotion Initiatives in Mental Health and Substance Use with Ethnocultural Communities

In chapter 5 - Translate and adapt:

• Introduction
• Cultural adaptation
• Translation
• Cultural validation
• Summary

Once you and your partners have adapted and/or translated a document and are satisfied with the results, it is still important to test it on the intended audience as well with key informants in the community to ensure it is culturally valid—that is, the document truly incorporates cultural norms and beliefs of the community.

For example, one of the basic concepts behind the Low-Risk Drinking Guidelines is that of the “standard” drink size, which in turn relates to the standard sizes of drinking glasses and containers in which alcohol beverages are served and sold in Canada. However, drinking often occurs in private settings where the size of drinks poured does not correspond to standard units (e.g., alcohol served in bowls), therefore making it difficult to determine the number of “standard drinks” consumed. For example, in the Punjabi community a good host does not measure drinks, while a good guest accepts the host’s offer of alcoholic drinks; a “standard drink” in the Punjabi community is a “triple” drink. Thus, even where a word may be easy to translate, the concept it represents may not be culturally valid. Working with the intended audience is the only way to ensure the message gets through and makes sense to them.

The document needs to work for the intended audience, but it also has to be acceptable to the credible communicators in the community whom you hope will support and help promote your initiative in the community.

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