Culture Counts: A Guide to Best Practices for Developing Health Promotion Initiatives in Mental Health and Substance Use with Ethnocultural Communities

In chapter 5 - Translate and adapt:

• Introduction
• Cultural adaptation
• Translation
• Cultural validation
• Summary

• Both text and graphical elements need to be culturally adapted to reflect cultural values and social norms of the intended community.
• Word-for-word translation, which does not take cultural concepts into account, limits the usefulness of health information.
• When hiring translators, try to find one with some knowledge of the subject matter. Provide translators with background information on your initiatives purpose and message.
• Effective adaptation and translation require extensive testing with the intended audience during all phases of message development.

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